posted
I recently researched dutch consumer behavior in connection to organic products. I discovered that, regardless of a consumer has 'environmentally friendly' values (postmaterialist vs materialist), consumers were more likely to purchase organics in a supermarket that offered more organic products. If it can be assumed that such findings can be generalized to the whole population, we can end the assumption of consumer sovereinity. Meaning that producers, and espcially retailers, have a greater influence on (environmentally friendly) consumer behavior than is generally assumed.
Posts: 1 | From: Cuijk, The Netherlands | Registered: Nov 2002
|
posted
Of course,the myth of the powerful consumer is just a myth,how do we know what we want until we are told what we want?..until there is a product there is no need,but when they make a product they use ADVERTISING to make the need in us for that product,it is not the other way around...in the U.S.advertising is a 350 billion dollar industry,to say that it does'nt work is ridiculous,it does work,and a alot better than most people realize..the management of wants is very big business and the creation of needs is the perverted triumph of Capitalism..
Posts: 89 | From: santa rosa,ca.u.s.a. | Registered: Aug 2000
|
posted
The main thing to remember is that each person should examine their lives and notice what they do and what they use and why,do we just do things out of habit?buy the same cleaners as our mothers just because thats what we grew up doing and we don't want to change?do we read the labels to find the least harmful products?,how about reading a book on how to make your own cleaning stuff out of non-toxic stuff,please think!!!
Posts: 89 | From: santa rosa,ca.u.s.a. | Registered: Aug 2000
|
Printer-friendly view of this topic
